Narciso Rodriguez has launched a new fragrance for women, For Her L'Absolu, in partnership with Beauté Prestige International. “The
idea
for L'Absolu was to create an extremely special fragrance with an air
of mystery that will endure. For Her L'Absolu embodies the ultimate femininity with a pure grace," says Narciso Rodriguez.
THE CONCEPT
The fragrance
captures the quintessence of grace, its raw beauty and its mercurial nature, in an iconic blend. Rich and intense, the new scent
redefines fragrance
with a source of power that is subliminal, the power that only an absolu
can provide. Once again, the essential duality of Narciso Rodriguez'
For Her fragrance range presents sublime sensuality in a transcendent
perfume with the designer’s signature musc at the heart of the scent. For Her L'Absolu is both universal and personal. In creating it, Narciso
Rodriguez was inspired by the profound evolution and duality of the
modern feminity. The goal was to capture a more powerful
intensity without being overwhelming. “I’ve always been transfixed by
women who project strength with passion and radiate grace and beauty
from the inside out,” says the designer.
THE NOTES
L'Absolu is simultaneously raw yet refined, yet intimate—and flawlessly
feminine. Absolute of jasmin, a voluptuous floral, transforms the
signature heart of musc in an intoxicating olfactive composition. Soft
amber notes and smooth woody notes of sandalwood and patchouli add a
rich depth that envelops tenderly. “Today the notion of femininity is
in constant flux yet remains simple at its core. L'Absolu is
meant to encapsulate this core femininity with the utmost grace and
sensuality,” says Narciso Rodriguez.
THE AD CAMPAIGN
For Her L'Absolu celebrates a woman’s strength,
vulnerability and beauty all at the same time in an addictive
composition that’s both timeless and
timely. The new image of Carmen Kass is captivating, echoing both the
sensuality and the intensity of L'Absolu. “Carmen has always been very special
to me since she was so much a part of the original creation of For
Her,” says Narciso Rodriguez. “She has a very pure beauty, innocent yet
somehow very sensual—and it is not just a surface beauty; she has
real depth and integrity.” In a gesture of exquisite grace, Carmen Kass
portrays passion and desire in an image that’s both straightforward
and elegant—with a hint of the erotic. “For Her L'Absolu conjures the
ultimate fantasy—an unpredictable mystery - that’s grounded in reality
yet evokes the enigma of seduction” adds Narciso Rodriguez.
THE PACKAGING
“For this new fragrance, we
chose a deep aubergine color, a rich tone that is very important in our
story. Again there’s this sense of duality, an air of mystery, in the
bottle which echoes the fragrance. The bottle is a pure beautiful
object; you have to experience it, fall in love with it—just like the
fragrance,” adds Narciso Rodriguez. The signature bottle of L'Absolu is a
deep aubergine, a new colour in this fragrance range.
Aubergine was one of the very first signature colours from the house of
Narciso Rodriguez and remains an essential chapter in its ever evolving
story. Originally inspired by ancient Chinese snuff bottles, the
bottles in Narciso Rodriguez' For Her range are reminiscent of art
objects. Simple forms are transformed by For Her's original process of
painting from within to lend a light-infused glow and, now, an even
more mysterious translucence. For Her L'Absolu: pure intensity and sly
nuance join to reveal a consummate fragrance that further enhances the
power and enigma of seduction.
For Her L'Absolu is available as Eau de Parfum in 30 ml, 50 ml and 100 ml bottles. You can find it in stores now.
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