Monday, March 2, 2015

Chloé 'Love Story' New Fragrance

Chloe has launched a new fragrance for women. Entitled Love Story, the scent is inspired by Paris and romance, the bottle referencing the love padlocks on the Pont des Arts bridge.

Love Story includes notes of orange blossom, neroli and jasmine from Madagascar and was created by perfumer Anne Flipo. The fragrance is available as 30, 50 and 75 ml Eau de Parfum and will be faced by French actress Clémence Poésy.

Caroline Javoy, Coty Prestige Group Vice President talks about the ad campaign: “We wanted to tell a new story about Paris and romance. We also wanted to show the ‘insider’ side of Paris, and where real Parisians go. We chose Clémence because she perfectly embodies the Chloé brand. She is natural, graceful, modern and spirited. As with everything the Chloé brand does, this new fragrance is a story of women, by women, for women.”

Anne Flipo who created the fragrance explains that the new Chloé pillar fragrance is no longer about rose, like the previous launches: “This second signature is all about white flowers which I was asked to reinterpret and reinvent for Chloé. I consider Chloé to be a unique and particular brand for a perfumer to work with.. I selected orange flower, men love it when women wear this. I just needed to find the best way to interpret this flower for Chloé. It had to be fresh, sexy and floral. But above all it had to be clean. It’s my job to understand – and create – exactly what the people in front of me are looking for.”

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