Saturday, January 24, 2015

Nina Ricci L’Extase: New Fragrance 2015

Nina Ricci introduces L'Extase, a new fragrance for women to be launched in Spring 2015. Presented under the tag line 'Liberate your fantasies', L'Extase represents a new pillar fragrance in the brand's portfolio. 

Created by renowned perfumer Francis Kurkdjian, the scent includes notes of white petals, rose, pink pepper, Siamese benzoin, Virginian cedar, musk and amber.

Nina Ricci L’Extase will be available in 30, 50 and 80 ml Eau de Parfum.The face of the campaign is Laetitia Casta.

“What we try to do with every creation is an ode to femininity,” said José Manuel Albesa, chief brand officer at Puig. “It’s all about poetry and this idea of showing the eroticism of Nina Ricci, which has always been implicit. With this launch we want to really consolidate the Nina Ricci house with a third pillar,” he continued, adding that in perfumery “there’s a lot of femininity and sensuality, but eroticism was never taken seriously. So that’s why we decided to go in this direction.”

L’Extase’s mauve degradé bottle with a black satin ribbon around its neck is inspired by a minaudière from the Ricci archives.

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