Research has shown that the classic trend has become a worldwide phenomenon in the past decade and with this intriguing new theme Campari takes fans through an unexpected yet contemporary reinterpretation of how its most famous cocktails were born. Each month will focus on a classic cocktail and with it, imaginatively depicts the beautiful and little-known anecdotes, tales and curiosities behind each iconic recipe.
Shooting the 16th edition of the globally renowned Campari Calendar is Julia Fullerton-Batten, a worldwide acclaimed and exhibited fine art photographer and the first ever woman to get behind the lens on the Calendar project. Julia founded her success in 2005 with ‘Teenage Stories’, an evocative narrative that depicts the transition of a teenage girl to womanhood. Since then, she has exhibited work all over the world. Her unusual locations, highly creative settings, street case models and cinematic lighting are hallmarks of her very distinctive style of photography, all of which are techniques evident in this year’s Campari Calendar.
“To work with an iconic worldwide brand such as Campari is an honour and a privilege. There is something very special about this year’s theme as it strikes a compelling and almost magical balance between the classic and the contemporary. At the root of each image is this rich sense of history behind each of Campari’s best loved cocktails but they are presented in a way that is ultra modern, exuding imagination and style. It’s a thing of incredible beauty and clearly shows that whilst some of these recipes are over 100 years old, they are still relevant to and adored in today’s world. It is that sense of timelessness that has been captured so wonderfully in this year’s Calendar, thanks to the creative input from our photographer Julia Fullerton-Batten and all the talented people who worked on the set.” Eva Green
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