Saturday, August 9, 2014

Lady Gaga Launching 'Eau de Gaga' New Fragrance 2014

Lady Gaga has announced the launch of her second fragrance, Eau de Gaga, in partnership with Coty. Eau de Gaga is a unisex scent, to be released in September 2014.

“It’s a unisex scent, inspired by the adventurous woman and the man who loves her,” Gaga posted on Twitter. “The base consists of sparkling water, lime, leather – the three things I use every day. A very clean expensive scent. I wanted it to be a timeless, elegant, luxurious bottle, something that would last forever.”

Eau de Gaga is an enigmatic scent, fusing daringly diverse elements to create a beguiling allure. The fragrance is built around a beautiful heart of white violet, an intoxicating flower that fuses male and female attractions. To counterbalance this opulent woody-floral intensity, the scent opens with an invigorating burst of sparkling lime that exudes dynamic vibrancy. And it evolves into a sensual trail based on leather, adding a primal quality to the scent.

The fragrance will be available in 15ml, 30ml, 50ml and 75ml Eau de Parfum. The ad campaign was photographed by Steven Klein.

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