Thursday, August 28, 2014

Agent Provocateur 'Fatale': New Fragrance 2014

Agent Provocateur has launched Fatale, a brand new fragrance for women, in partnership with Inter Parfums, Inc. The brand has always understood the important marriage between scent and seduction. With a unique vision of femininity, Agent Provocateur has created a successful fragrance portfolio that started more than a decade ago.

Inspired by The 1940’s Hollywood femme fatale, she is mysterious and seductive whose charms entangle her lovers in bonds of irresistible desire. She is a night vixen revealing a secret side of herself that comes out once the sun sets. She is carefree but never loses her composure. She is sensual and elegant. Therefore she has high appreciation for a luxurious lifestyle.

Fatale is an elixir of seduction, an addictive scent designed for the smart, chic, classy, provocative, fun and adventurous woman. Described as a voluptuous, sexy floriental, the fragrance was created by IFF's Jean-Marc Chaillan and it features top notes of Madagascar Pink Pepper, Succulent Mango Nectar, Exotic Blackcurrant, middle notes of Velvet Gardenia, Royal Orris Absolute, Indonesian Patchouli over a base of Sultry Skin Musk, Vanilla Orchid Aphrodisiac, Chocolate Gourmand Addiction, Spanish  Labdanum.

Fatale is presented in a sexy and elegant faceted flacon, with a shiny black metal collar and pump for a sleek & modern edge, packaged in a diamond embossed textured matte black patterned box, inspired by the textures of Agent Provocateur. Framed with a lacquered pink border with the iconic logo center stage, the presentation is an ode to Film Noir; its design is a modern interpretation of a retro sophistication that reflects an unconventional sense of creativity, freedom and beauty. Fatale is available in 30ml, 50ml and 100ml Eau de Parfum.

The ad campaign for Fatale is fronted by Mónica Cruz who stars in the darkly delightful campaign imagery presenting a vision of intense femininity represented in layers of lace and figure defining lingerie. She embodies the ultimate femme fatale, radiating sensuality and enticing admirers with her enigmatic scent.

“For me it is a great pleasure to be able to continue collaborating with Agent Provocateur. Our relationship started two years ago and I´m delighted that it continues to grow and develop into new areas. I am privileged that they have seen in me the quality that they wish to communicate with this new fragrance. I just hope I am up to the task and that I can continue to enjoy working with them, as I always have, right from the very first moment.” - Mónica Cruz

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