Fendi has opened a new pop-up store in Soho, New York City, at 122 Greene Street. The 630-square-foot pop-up will be open until December 31, 2014. The new Manhattan boutique is a blend of classic Fendi with a touch of “Soho’s industrial aesthetic” and will feature different themes each month until the store closes.
Pietro Beccari, Fendi chairman and chief executive officer said: “Soho is one of the most vibrant shopping destinations in
the world for local and international customers. It is important for
Fendi to secure its presence here, and we are fortunate to have the
chance for the next six months. Specific temporary locations with captivating concepts give a fresh
energy to the brand, capable of also attracting a younger clientele.
This pop-up gives us the opportunity to reach new customers and welcome
our clients in a unique environment highlighting an exclusive selection
of our most iconic products.”