Tuesday, July 29, 2014

Alicia Keys for Givenchy 'Dahlia Divin': New Fragrance 2014

Alicia Keys is the face of Givenchy's new fragrance for women Dahlia Divin, scheduled for a September 2014 global release.

Dahlia Divin includes notes of Mirabelle plum, Sambac jasmine, white flowers, sandalwood, vetiver and patchouli. It is available as 30, 50 and 75 ml Eau de Parfum.

Alicia Keys became involved with the project thanks to her personal friendship with Riccardo Tisci: “Spiritually we’re a lot alike. The fashion world can make you a little soulless. So when I met him, it was nice to see that he’s really soulful. He did this awesome thing with me on the 10th anniversary of my first album. We did four intimate shows with just me on the piano, and he designed the look for them. It was heavy metal — everything of his is just really heavy, but it was supercool. As time passed, [this fragrance campaign] came to fruition. I love what Givenchy is about. Givenchy is this timeless, chic, but very strong woman, but with an edgier, almost street feel. I love that she’s raw, but she’s powerful — and that’s who I believe I am, too.”

“This scent is grounded, but still has a femininity that is very earthy, and I love that.”

Parfums Givenchy’s global president Thierry Maman: “As a brand, we are aristocratic, charming, witty. Alicia has all of these values and is a classic woman, like Audrey Hepburn. Also, Alicia has global appeal and is at the top of the charts.”

All images @ Givenchy

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