Thursday, March 13, 2014

ELIE SAAB L'Eau Couture: The New Fragrance

ELIE SAAB has launched L'Eau Couture, a new version of the modern classic ELIE SAAB Le Parfum. L'Eau Couture is the olfactory continuation of the designer's Ready-to-Wear 2014 Spring/Summer collection, in which ethereal fabrics as light as petals chisel a magical fusion between woman and nature. It captures the ecstasy of nature blossoming in an urban springtime setting. 

For L'Eau Couture, renowned perfumer Francis Kurkdjian dreamed up a brand new tribute to freshness, which he leads into sensuality characterized by absolute sophistication. L'Eau Couture reinterprets accords in a way never seen before: "the idea to create a Couture Eau is quite uncommon in this register. It s a sophisticated, sensual freshness, far removed from the conventions found in fragrances usually created in this repertoire," said Francis Kurkdjian.

Here, Orange Blossom unveils an unexpected facet, inspired by the fleeting period when the newly-bloomed blossoms exude slightly almondy notes. As its traditional honey-like aromas are subdued, Orange Blossom inhabits the fragrance like a poetic whisper. Its subtly textured floral freshness, upheld by intricate transparency, is an echo of sun-kissed femininity.

Dressed in an elegant water-green box, the delicately faceted bottle reveals a crystalline green juice. Radiance and transparency resonate like an echo of the original freshness of this new fragrance.

L'Eau Couture lets us discover freshness like a promise of new emotions. It invites us to dive into new sensations born of the lightness associated with the newness of spring.

The face of the L'Eau Couture ad campaign is polish top model Anja Rubik.
The new ELIE SAAB L'Eau Couture is in stores now.  

For more information on ELIE SAAB fragrances, including the new L'Eau Couture, visit the links below:

Beauté Prestige International

Elie Saab official website

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