Wednesday, January 29, 2014

Burberry Introduces Brit Rhythm for Women featuring Suki Waterhouse: New Fragrance Launch

Burberry presents Brit Rhythm for Women, the new female fragrance which follows the launch of Brit Rhythm for Men in September 2013. "Irreverent and free-spirited, the Brit Rhythm woman combines powerful femininity with a rock and roll edge." ~ Christopher Bailey.

Feminine, energetic and effortlessly sensual, Brit Rhythm is a blend of contradictions. The scent features classic and unexpected notes beautifully combined into a new powdery floral: British lavender, an intoxicating orange blossom heart, and a deep vetiver baseline. The unexpected top notes include English lavender, pink peppercorn and neroli, followed by an exhilarating heart of orange flower absolute - combined with a specially patented molecule named Petalia, carrying the scent of peony accords - orris absolute and blackberry leaves. The sensual base notes are vetiver, musks, vibrant woods. 

The new scent introduces "aromatic and fresh English lavender from Kent that plays key role in the composition, while orange and iris add a dose of sensuality." Burberry Brit Rhythm for Women is available in 30 ml, 50 ml and 90 ml Eau de Toilette.

Burberry's Brit Rhythm for Women ad campaign features British actress and model Suki Waterhouse in her first fragrance campaign, shot in London under the creative direction of Burberry Chief Creative Officer Christopher Bailey. Suki stars alongside British musician and model George Barnett, as seen in the Brit Rhythm campaign for men.

The fragrance launch is accompanied by a special limited edition collection of ready-to-wear and accessories (featuring leather, denim and studs) as well as make-up products worn by Suki Waterhouse in the ad campaign. The makeup look used on Suki features radiant skin, effortlessly smokey and defined eyes, nude lips and nails with attitude. Visit and to discover the new collections.

The new fragrance is launching with a digitally-driven global campaign: Burberry fans and followers can live out the Brit Rhythm experience globally. Make sure to visit to discover more about the world of Burberry Brit.

All images courtesy of Burberry 

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