Friday, November 8, 2013

Louis Vuitton Townhouse at Selfridges London

Louis Vuitton Townhouse at luxury department store Selfridges in London is now open. Spread across three floors, each connected by a state-of-the-art circular elevator inside a glass tube, the Townhouse is structured to your convenience: the ground floor showcases the new collections of leather goods, accessories and travel items, as well as the interactive Digital Atelier for personalisation – a world first for Louis Vuitton.

On the first floor you'll find for the first time the full men's ready-to-wear, shoes and accessories collections from in-house Men's Style Director, Kim Jones. The third floor is home to the women's ready-to-wear collections.

Anne Pitcher, Managing Director of Selfridges: "At the heart of our collaboration with Louis Vuitton is our desire to create an entirely new customer experience and unique global destination. As you enter this London Townhouse and travel an extraordinary journey through three floors of the Oxford Street store, inspired by a completely fresh architectural approach, you will discover a comprehensive range of products across every category. This is a celebration of our long standing partnership with Louis Vuitton and our mutual desire push the boundaries of shopping beyond anything you have seen so far."


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