Monday, November 25, 2013

Guerlain Unveils New Paris Store on Champs-Élysées

Guerlain has revamped its Paris flagship store at the brand’s historic address: 68 Avenue des Champs-Élysées. The boutique now has 10,764 square-feet (double its previous size) covers four floors, including a restaurant run by Michelin-starred chef Guy Martin, a revamped beauty institute, separate spaces for women's and men's fragrances, makeovers and home fragrance, and a “Hall of mirrors” which shows off historic Guerlain collections.

“We wanted to create the most beautiful temple to beauty, and the biggest. It is a place for exploration, a laboratory,”said Guerlain chief executive officer Laurent Boillot.

 The space was designed by luxury retail architect Peter Marino: “I put something modern in the old and something old in the new,” said Marino. “You’ll feel very much like you’re in a home and not in a commercial establishment.”


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