Monday, November 4, 2013

Fabergé Reveals New Ad Campaign: 'The Art of Colour'

The House of Fabergé reveals its new ‘Art of Colour’ advertising campaign film. The campaign showcases the jeweller’s latest collections focusing on precious coloured gemstones, and introduces a contemporary approach for the brand with a powerful and modern feel which captures the house’s aesthetic of pure luxury, refinement and innovation. The images below will have you swooning over the stunning pieces. Make sure to watch the campaign film directed by James Appleton:

Fabergé, contemporary master jeweller, has long been renowned for creativity in vivid colour. The House of  Fabergé historically perfected the art of colour through expert coloured gemstone combinations and pavé-setting techniques, but also through the innovative use of enamelling of unprecedented calibre.

When Peter Carl Fabergé took over the family business in 1882, he soon focused on the design aspect of jewellery using a variety of gemstones, which earned him recognition as an artist-jeweller. Often more concerned with ingenuity than value, he famously said: ‘Expensive things interest me little if their value is merely in so many diamonds or pearls’.

Peter Carl Fabergé had a dual understanding of product and organisational design that served the aesthetic and aspirational desires of his clients. Fabergé’s key characteristics included a distinctive sense of proportion, signature colours in rich shades, setting each gemstone to its best advantage and taking the art of enamelling to new heights. Fabergé involved the finest craftsmen of his time in the manifold workshops creating his masterpieces – gem setters, enamellers, embossers, engravers, finishers, and others.

The House of Fabergé used a kaleidoscope of coloured gemstones in its designs. Emerald, ruby and sapphire were particularly popular, with amethyst, aquamarine, demantoid garnet, topaz, pyropes and cat’s eyes also widely used. Peter Carl Fabergé was particularly concerned with how to cut the gemstones artistically and how to obtain beautiful colour nuances when designing jewellery.

Today, Fabergé preserves this legacy with contemporary jewelled creations using exceptional, ethically-sourced coloured gemstones and innovative designs. Modern Fabergé creations harness revered craftsmanship, artistry and precious materials to capture the essence of its heritage.


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