Katy Perry has been announced as the new face of beauty brand CoverGirl (which is the US equivalent of Max Factor). As brand ambassador, Katy will promote 'bold new looks' for the brand's upcoming Spring 2014 collection/campaign.
"In addition to music, I've always considered makeup to be a powerful
creative avenue of self-expression," Perry said in a statement. "I'm honored to partner with CoverGirl and share more colors and textures of my approach to beauty to inspire my audience." CoverGirl said Perry's "passion,
playfulness, and bold style sensibility" is the perfect fit for a brand
that 'comes ready to roar.'"
"Never afraid to express emotion,
strength, vulnerability or independence, Katy is the embodiment of a
true CoverGirl — someone we root for, identify with, and get inspiration
from," said Esi Eggleston Bracey, VP and general manager of CoverGirl
In other Katy Perry news, the singer has announced that her brand new single will be Unconditionally, the second track taken from Prism to get an official release. You can listen to the track below and you can now stream online the entire album on Katy Perry's official website.