Monday, October 28, 2013

ASOS’ London Headquarters: The Grand Tour

We all know ASOS, the giant online retailer that offers an amazing selection of products with free worldwide delivery, and today we take a look inside ASOS' London Headquarters, designed by MoreySmith. ASOS is the UK's largest independent online-only fashion and beauty store. In 2012, MoreySmith was approached by the global fashion retailer to design an interior that would inject personality and brand identity into the ground and first floors of their London HQ at Greater London House, Hampstead Road, London.

The extensive 100,000 sq ft refurbishment has more than doubled the space ASOS currently occupies in the building. The design includes a flexible events space, a showcase/press area, fashion themed meeting rooms, open-plan offices and a tour route for visitors. New staircases connect three floors at the heart of the office space; including a reception, café, meeting rooms and coffee bar. This central hub brings a dynamic and dramatic impact to the ASOS brand identity and gives a creative and welcoming space for more than 1200 people, to collaborate and breakout from the open plan workspace.

Nick Robertson, CEO, ASOS: "MoreySmith have created a space that serves as a window to the ASOS brand, taking inspiration from ASOS's company values, and commitment to maintain the high calibre of recruits that it employs."

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