Monday, September 2, 2013

Jennifer Lopez to Launch New Fragrance 'JLove'

Jennifer Lopez will launch JLove (her 20th fragrance) in October 2013. The scent is a new fruity/floral/citrus fragrance for women, created in collaboration with perfumer Honorine Blanc.

“When I did my first fragrance, Glow, I didn’t really think much beyond making it the best, most beautiful fragrance ever created. We did beautiful things with that fragrance, and I fell in love with the business. [My fragrance licensee, Coty] have been one of my greatest partners as far as business goes, and I think it’s because we understand each other. They understand my brand and they understand who I am. They’ve let me creatively drive what the product is going to become eventually. They’ve really let it come from me, and then they take it to the next level. I think that’s what a great partnership is - understanding each other and letting everybody use their strengths.With number 20, it’s a landmark. I asked myself, ‘Who am I and what do I encompass?’ My message has always been love, whether it’s my music or my movies or whatever. It’s such a big part of who I am. We decided to call it JLove for that very reason, because it encompasses everything about me in one simple little word,” said Jennifer Lopez.

The fragrance has top notes of white raspberry, frozen pineapple, pink grapefruit and tangerine, a heart of coconut orchid, water lily and Tahitian tiare and base notes of vanilla, white wood and musk. "I always want to put a musk base on it, because I feel like it gives such a nice sexiness at the bottom," she explained.

The leopard print on the bottle cap is another reference to sexiness, said Lopez. “We wanted something that would encompass the whole brand,” she said. “And I always find myself drawn to classic Hollywood glamour — so I thought of animal prints and fur and clean lines, just to celebrate that glamour and luxury. The actual juice reflects that as well.”

JLove by Jennifer Lopez  will be available in 30ml and 50ml Eau de Parfum and will be exclusive to Kohl’s. The ad campaign was shot by Mario Testino.

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