Saturday, April 20, 2013

Juicy Couture Launching 'Viva La Juicy Noir' Fragrance

Juicy Couture will launch a new, limited edition Viva La Juicy Noir fragrance for women. It is supposed to be a seductive, more intense version of the original Viva La Juicy. “The scent pays homage to the limitless possibilities that night-time can bring,” noted Elizabeth Arden Senior Vice President Global Marketing Robin Mason. “Viva La Juicy Noir is the embodiment of the fun-loving Viva muse, who is always the life of the party. Unapologetic, she takes risks and gets rewarded. We are excited to expand the Viva La Juicy portfolio for a limited time with the launch of Viva La Juicy Noir.”

The notes for Viva La Juicy Noir are: berries, mandarin, honeysuckle, gardenia, jasmine, amber, caramel, vanilla, sandalwood. The fragrance will roll out starting July/August 2013 and the face of the campaign will be model Sasha Pivovarova.

Viva La Juicy Noir will be available in 50ml and 100ml EDP, along with a rollerball duo containing 5ml of the original Viva La Juicy fragrance and 5ml of Viva La Juicy Noir.

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