Tuesday, October 23, 2012

Taylor Swift for Billboard Magazine October 2012

On the sound of her new album: "I'm 22. I'm all over the place, so my record is all over the place. All these emotions are very loud and very different. At one end of the spectrum you have 'Sad Beautiful Tragic,' which is a breakup song in the form of a funeral march, and you also have 'Never Ever Getting Back Together' again, which is a breakup song in the form of a parade."

On not playing her new material before it's released: "We're really paranoid, knock on wood, about a leak. So we don't even go near a song that hasn't been released. We don't even practice them."

On efforts made in hopes of achieving big sales: "The first step was to look at where we wanted the record to go. A worldwide release, really - we made that a priority. To me, the answer to every question of 'Will you do this to promote the album?' was 'yes.' My team has come up with brilliant ways to market this record, to expand the retail footprint. Selling an album in Walgreens, selling it at Papa John's - these are all different ways that have so far been unexplored, so we'll see what happens."

Credit @ Billboard

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