Wednesday, June 20, 2012

Dior Relaunching 'Addict' Fragrances with Daphne Groeneveld - Photos, Video

Dior are re-branding their 'Addict' fragrances with model Daphne Groeneveld as the new face of the campaign. More details below.

“Dior Addict is a concentration of all the energy and seductive power of Dior. So that the Dior woman may be radiant, captivating and seductive.” François Demachy, Dior Perfume-Creator

Dior Addict Eau de Parfum is the original fragrance (dark blue bottle) is an oriental, modern scent with the composition opening with silk flower accords and mandarin wood. The heart encompasses lush and attractive Jamaican queen of the night flowers unique for their opulent and intoxicating vanilla-like scent. Sensual base provide a soft, velvety background for floral-woody notes and calm us down like darkness, like a warm summer night. A low-cut black sheath dress in the finest organza.

Dior Addict Eau Fraîche (previously Dior Addict 2 – pink bottle) is a bright, fresh woody fragrance with top notes of the composition being citrusy notes of grapefruit and bergamot. The heart incorporates freesia and white lotus, sprinkled with fruity drops of tasty pomegranate. The base includes woody accords combined with sensual white musk. A swirling dress of transparent silk chiffon.

Dior Addict Eau Sensuelle (previously Dior Addict to Life – lavender bottle) is a floral and sensual fragrance that starts with top notes providing an intense burst of rose oil and rose absolute. The heart opens petals of a rich bouquet of essential oils of rose and jasmine, while the base introduces balance and harmony with accords of cedar and soft white musk. An elegant, lilac coloured silky dress.

Model Daphne Groeneveld is the star of the new campaign and features in the video directed by Jonas Åkerlund (scroll down to watch the full 3-minute video).

"She is young, fabulously beautiful, and captivates all who cross her path," Dior says in a press statement "Like her, the mythical setting of Saint-Tropez possesses an indefinable je ne sais quoi. With smoldering sensuality combined with irresistible lightness, the young Dior Addict woman dazzles, giving free rein to her daring and desires. Music and dance. Freedom and seduction … Dior Addict, a magic potion and elixir of love, gives women power."

Courtesy of Dior 

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