The notes of the fragrance are: mint, carnation, hybrid rose, caladium leaves, amber and vetiver.
The ad visual is “not just a pretty flower, but a pretty dangerous flower. Nicolas’ vision is to twist and turn the heritage and make it something of today.”
“We see this as a game-changer for the brand,” said Catherine Walsh, senior vice president of American Fragrances for Coty Prestige.
Launch date: September 2012 (EDP, flacons of 30ml, 50ml, 100ml).
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