Friday, December 9, 2011

Stella McCartney To Launch New Fragrance: 'Lily'

After the huge success of  Stella, the original signature scent, Stella McCartney is preparing to launch her second major fragrance, called Lily, inspired by 'the home, memories of a loving family and a mélange of countryside aromas.'  Lily is an Eau de Parfum created by perfumer Jacques Cavallier of Firmenich who also worked with McCartney on her original fragrance Stella. More details below.

“It comes from my dad’s nickname for my mum: ‘Linda I love you.’The name is also from the lily of the valley ingredient — I love it as a flower, and so did my mum — it’s delicate, feminine, innocent. It was part of my bridal bouquet. But I also wanted to explore its darker, more masculine side. It’s a woodland flower and I wanted to capture the roots and the earthy side of it,” - Stella McCartney 

The notes of the fragrance include: truffle, lily of the valley and oak moss. “The truffle was unusual, but I said OK to Stella,” Cavallier said. “We used natural extract of truffle, and I actually told the suppliers we were working with that the extract was for a restaurant! I didn’t want to let people know what we were doing.”
Lily will be available from March 2012, in 30ml, 50ml and 75ml bottles. The campaign, fronted by 34-year-old Polish model Malgosia Bela, was shot by David Sims in Kent, England: “I wanted someone who was not 14, and you can see she’s wearing hardly any makeup. You can see her freckles and skin,” said Stella McCartney. “So many fragrances are ‘girl girly’ or ‘sexy sexy,’ I really wanted this one to be in the middle ground, aspiring and desirable.”

Courtesy of Stella McCartney

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