Sunday, November 6, 2011

Katy Perry To Launch New Fragrance: 'Meow!'

Katy Perry will launch her second fragrance in the US this month; it is called Meow! and it was created in partnership with Givaudan. Meow! includes notes of tangerine, pear, gardenia, jasmine, honeysuckle, lily of the valley, orange blossom, vanilla, musk, amber and sandalwood.

"Meow! by Katy Perry is a companion piece to the singer’s first fragrance, Purr, and was created while Perry was on the California Dreams world tour promoting her platinum-selling second record, ‘Teenage Dream.’ This rich follow-up scent is a wearable interpretation of the fun, sensual spirit of the tour—so fun, in fact, Perry felt the name of the fragrance needed an exclamation point at the end of it. Still, Meow! commands a soft sexuality appropriate for use during any time of day. Its signature comes from a pairing of honeysuckle and pear with the backdrop of creamy vanilla, musk and amber. So while Purr marks Katy Perry’s first foray into the fragrance world, Meow!, more than anything, embodies her energy." (from press release)

Meow! comes in an opaque pale-pink glass bottle: “vintage milk glass that you find at flea markets always looks so great with light hitting it,” said Katy Perry. “It’s really a stunning bottle and doesn’t need bells and whistles, or too much sparkle around it. I’ll be doing some events around it — some pop-up things, probably in December. Those get pretty wild. I don’t get beat up like Justin Bieber, but I do get some screams.”

Katy Perry Meow! is available in 50 ml ($45) and 100 ml ($65) Eau de Parfum. It will go on wider release in 2012.

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