Saturday, November 19, 2011

FIRST LOOK: Rihanna To Launch New Fragrance 'Rebelle' - PHOTOS

Rihanna will launch her second fragrance for women, called 'Rebelle', in December. Take a look at the ad campaign below and scroll down for more info.

Rebelle was developed in partnership with Parlux and it is classified as a gourmand chypre. The notes include: plum, strawberry, ginger, heliotrope, vanilla orchid, cocoa absolute, musk, coffee, patchouli and amber. It will be available in 50 and 100 ml Eau de Parfum and body lotion 200 ml.

The ad campaign was shot by Anthony Mandler. Compared to Rihanna's previous fragrance, Reb'l Fleur, (expected to bring in $80 million in sales for the year), Rebelle is the sassier little sister scent “built off the sexy back of Reb’l Fleur”, according to Parlux.

Rebelle will launch in December at Macy's in the US.

Courtesy of Parlux

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